Hi Moonvalley team!

My name is Abigail van Kooten and I offer high quality and professional photography within the outdoor industry.

I’m currently working on a passion project focussed on healthy and sustainable food products in an adventurous setting. I believe Moonvalley would be the perfect partner to bring this project to life.

Together, we could create something truly inspiring, encouraging people to embrace a healthy and active lifestyle that respects both their bodies and the planet.

Explaining my passion project

Why this passion project?

During this passion project I want to create visuals that inspire people to go on their own adventure with the healthy food bars of Moonvalley.

As a photographer I want to add more diversity to my portfolio and case studies. Working with a brand like Moonvalley is something I’ve been wanting to do for a long time.

The goal of this project is to

1. bring more awareness to a healthy and adventurous lifestyle.
2. bring awareness to Moonvalley.
3. add strong visuals in my portfolio.
4. create a strong case study about this project.

Why Moonvalley?

Your dedication to healthy eating totally resonates with me, especially when I’m out adventuring. Just like Moonvalley, I believe in fueling my body with delicious, good-for-you food. That’s why I love your mission to provide food and supplements filled with energy and love.

Plus, your commitment to sustainability is something I really admire. The fact that you use unrefined and sustainable sources is more then perfect, because it means we can all keep enjoying the outdoors for years to come. It’s clear you care about the environment, just like I do.

You’re all about living a well-rounded, adventurous life that’s in harmony with nature – and that totally aligns with my values. That’s why I think Moonvalley would be the perfect partner for my passion project.

What's in it Moonvalley?

It’s a fantastic chance to receive captivating visuals featuring your health food bars fueling exciting adventures. Imagine stunning photos showcasing Moonvalley products as the perfect partner for an active lifestyle that respects the environment – just like your brand does.

Increased Brand Awareness: During this project I will show a lot of behind the scene work to my social media audience. This means that this project will expose your products to a new audience of potential customers passionate about adventure and healthy living.

Authentic Content: The result of this passion project will be high quality photography content that will be visually strong and tells the experience of the Moonvalley products. I want to share the content with you in the form of a collaborative Instagram post.

What to create

What do I want to create?

I am proposing a project to create a series of photographs that showcase Moonvalley’s food bars in an adventurous setting. These photographs will capture the feeling of excitement and exhilaration that comes with exploring the great outdoors, and they will also highlight the delicious and nutritious qualities of Moonvalley’s products.

The added moodboard shows the kind of photos I would love to create for this project.

What problem do I want to solve?

For the creation of a strong case study I want to solve a problem.

Problem Statement: How do we create compelling photos that authentically and target-group-oriented convey the adventurous atmosphere and functionality of our food bar, while they are flexibly usable in various marketing materials, which will increase our sales and increase our brand awareness?

Goals:

  • Increase food bar sales
  • Increase brand awareness
  • Position the food bar as the perfect choice for adventurous people

What do I need?

To bring my vision to life, I’m hoping to collaborate with Moonvalley by incorporating some of your amazing products into the project’s photoshoot.

My previous made work

Black watch with Swedish waterfall on the background
winter outdoor portrait Suprabeam flashlight
outside cooking in winter landscape with a VUUR LAB fire stove
Cold bath, outdoor swimming in Tiveden Sweden
hiking and exploring between the big boulders of Tiveden national park in Sweden.
Tea kettle on campfire in adventures setting
wild camping in the mountains of Norway with setting sun, person and tent
Outdoor cooking with Dalum griddle on open fire
person watching Sunrise while camping with mountain view

who i’ve worked with

Let’s capture the feeling of healthy living and exploration together!

Client experiences

“Fantastic photos and top professional service.

I have absolutely nothing but positive things to say about working with Abigail. We needed photos for a product campaign, both outdoor action shots and close up product pictures, and all photos turned out fantastic.

Kristian

Suprabeam

“Abigail understood our vision very well and was able to translate it perfectly into the photos”

Shanice

Vuur Lab

“What struck me about the collaboration is the pleasant communication, short lines of communication and, of course, not unimportant, the high-quality work that Abigail delivered.”

Bora

Antar shoe / Grisport

About Abigail van Kooten Photography

I DO MORE THaN JUST PHOTOGRAPHY

I STRATEGICALLY CRAFT VISUAL STORIES THAT RESONATE WITH YOUR AUDIENCE.

I am specialised in delivering high quality and professional outdoor photography that matches your goals.

Want to get in touch? Send an email to info@abigailvankooten.com.