Arvika Canoe
About the project
In collaboration with Arvika Kanot & Turistcenter, we developed a content campaign designed to show the real experience of going on an unguided canoe adventure in Sweden.
The goal was to document the experience of unguided canoe tours, offering both inspiration and practical insight for future guests. Our aim was to inspire, inform, and help potential customers imagine themselves on the water.
We completed two multi-day canoe trips, including a full 100 km route and a shorter tour, to truly tell the story from the water. These journeys allowed us to produce real, in-the-moment content that speaks to the freedom, beauty, and simplicity of canoe travel in the Swedish wilderness. We also created additional content at the Arvika Canoe Visitor Center to support their broader visual storytelling and provide more context for guests preparing for their adventure.
We delivered:
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A content library with photo material for social media and website use
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Instagram Stories documenting both tours
The resulting content helped professionalize Arvika Kanot & Turistcenter's online presence and gave their audience a real sense of the adventure. The year following the content release, the center reported a notable increase in bookings.
This project was a beautiful blend of hands-on adventure, purposeful content creation, and meaningful results for a local outdoor business.
Client
Arvika Kanot & Turistcenter
Location
Arvika, Varmland - Sweden
Content form
Photography
Drone photography Social media content
As new business managers we were looking for someone who would help us captures our values and become more active on social media.
When we found Abigail we fell in love with the idea that every picture tells a story and we could see right away how see could help us capture "the beauty of simplicity" and the peace of being out in nature.
We were impressed by her professional service all along the process and the content turned out so amazing that we can not wait to work with her again.
Johanna & Christian - Arvika Kanot & Turistcenter
Publications & Results
