Grisport - Adventure line
About the project
For this campaign, I collaborated with Antar Shoe to create compelling photo and video content that showcases the versatility and vibrant character of the Grisport Adventure Line summer hiking shoes. Our goal was to highlight that this footwear is not only lightweight and breathable for warm-weather hikes, but also built to perform across a variety of terrains.
To bring this vision to life, we carefully selected two contrasting locations: the rugged, dramatic landscapes of Norway and the more accessible, scenic trails of the Netherlands. This dual-location approach allowed us to visually communicate both the adventurous spirit and everyday usability of the shoes.
The photo series, captured in both countries, emphasizes the bold summer colors and dynamic use-cases of the footwear. These images are now featured on the Grisport website and are also proudly displayed in print at the Antar Shoe showroom in the Netherlands.
Complementing the stills, a short campaign video was filmed in the Netherlands, capturing motion and atmosphere to further tell the story of exploration, freedom, and reliability that defines the Adventure Line.
This project was a blend of storytelling, strategy, and creativity. Designed to inspire outdoor enthusiasts to lace up and explore with confidence.
Client
Antar Shoe - Grisport
Location
Norway & Netherlands
Creative Direction
Abigail van Kooten
Content form
Photo & Video
"What struck me about the collaboration is the pleasant communication, short lines of communication and, of course, not unimportant, the high-quality work that she delivered.”
Bora - Marketing and Communication Specialist
Publications & Results
